Re: Decisions decisions decisions.
Posted: 18 Apr 2011, 18:47
You're spot on Eddie, it does get quite pricey.
When I approach a sponsor I base it on a balance of what I can offer them vs what I want from them. I don't overegg what we do or lay claim to things that we can't or don't do. For example, when I spoke with Ashwood Smoking Chipz, I agreed that I would be happy to promote that we use their wood chips and would have their logo's put on out team tops and website, in return they have provided me with wood chips for the last two seasons and will provide me with logs for the Jambo.
We also agreed that if they would like to us to attend some events and do some public cooking demo's with their products that we would do that also. In addition, Toby is fine with us letting people know on this forum who is "Sponsoring" I think "Supporting" is perhaps more appropriate. They know that the circuit is small so for them the return is likely to be minimal, but the outlay for them is at this stage minimal.
Our Beef Farmer, we promote locally, have created a Facebook page for them (Banks Beef and Lamb - Checkit out) and post recipe information and pictures on their behalf. The I.T Facebook, twitter world is unknown to them so for a good price on our meat we deal with the dark arts of the interweb, thingy for them.
It is really about finding small people that have as much to gain or lose as you do and make sure that the level of back scratching is mutual.
My golden rule is if I say I am going to do something I make damn sure I do it, and I never tell them I will do things I have no intention of doing or would be unable to do.
It really is at my level about helping to relieve the burden of some of the costs. Sponsorship in the US is a whole different story, but the exposure of teams in the US is much much wider.
When I approach a sponsor I base it on a balance of what I can offer them vs what I want from them. I don't overegg what we do or lay claim to things that we can't or don't do. For example, when I spoke with Ashwood Smoking Chipz, I agreed that I would be happy to promote that we use their wood chips and would have their logo's put on out team tops and website, in return they have provided me with wood chips for the last two seasons and will provide me with logs for the Jambo.
We also agreed that if they would like to us to attend some events and do some public cooking demo's with their products that we would do that also. In addition, Toby is fine with us letting people know on this forum who is "Sponsoring" I think "Supporting" is perhaps more appropriate. They know that the circuit is small so for them the return is likely to be minimal, but the outlay for them is at this stage minimal.
Our Beef Farmer, we promote locally, have created a Facebook page for them (Banks Beef and Lamb - Checkit out) and post recipe information and pictures on their behalf. The I.T Facebook, twitter world is unknown to them so for a good price on our meat we deal with the dark arts of the interweb, thingy for them.
It is really about finding small people that have as much to gain or lose as you do and make sure that the level of back scratching is mutual.
My golden rule is if I say I am going to do something I make damn sure I do it, and I never tell them I will do things I have no intention of doing or would be unable to do.
It really is at my level about helping to relieve the burden of some of the costs. Sponsorship in the US is a whole different story, but the exposure of teams in the US is much much wider.
